WordPress Developer &Technical SEO Specialist
Builds WordPress sites and optimizes for search engines.
- Maintain and update the blog.purestorage.com WordPress website, including plugins, database, staging environment, and hosting.
- Collaborate with the Content team to implement template updates, develop new features, and address bug fixes.
- Conduct regular site crawls (SEM Rush & AHrefs – Learn Screaming Frog) and analyze issues to identify areas for improvement.
- Perform ongoing maintenance and fixes for technical SEO issues.
- Offer technical insights and guidance to help shape the broader SEO strategy.
- Implement internal linking and cross-linking strategies at scale.
- Ensure website security through regular updates and backup maintenance.
Navigation pages
Created navigation pages using the Query Loop block in WordPress to dynamically display posts based on set criteria to update automatically as new content is added.
Implemented a ‘Load More’ button to dynamically display additional posts on demand.
Submenu Pages
Submenu pages, accessed from dropdowns under main menu items, help organize content into more focused sections.
Each submenu page shows featured articles from a particular taxonomy. This allows visitors to easily explore specific content areas while keeping the site structure clean and intuitive.
Information pages
These information pages go in-depth on the product and establish authority by displaying the author. They provide detailed content that helps build trust and credibility with visitors.
They also include a reusable CTA button pattern to guide users into a specific journey, along with related posts to keep them engaged. Additionally, there is a sticky CTA that stays visible as the page scrolls, ensuring constant access to key actions.
Localization pages
Created localization pages in 10 languages to connect with a larger audience. Some pages are machine-generated, while others are human-translated to ensure accuracy and quality.
The focus was also on implementing hreflang tags to improve SEO and properly direct users to the correct language version of each page.
